Why are the Ultimate and Absolute comics so popular?

Kia ora everybody, and how is November working out for you? I believe it’s going well for Zohran Mamdani, having been elected mayor of New York, but also for Donald Trump, who is enjoying throwing parties, falling asleep at work, and building a ballroom. Not him personally, of course. His bone spurs would prevent him from doing that.

On the other side of the equation, it’s not going so well for Prince Andrew and Nigel Farage, though they seem like two top blokes, so I’m sure they will bounce back.

As for me, I have been thinking about comic books lately, which, to be honest, is fairly typical. Before I prattle on any further, I need to issue a warning to any unsuspecting readers. This blog post will be discussing recent comic books, because…well, you know, I’m a geek. Always have been, always will be.

A few weeks ago, I learnt that Marvel had released a press statement that their comics involving the highly popular Ultimate Universe would end in April 2026. It was also around the same time that I discovered DC’s Absolute Batman #1 was one of the highest-selling comic books of 2024, with nearly 400,000 units sold, along with Marvel’s Ultimate Spider-Man #1, which sold around 450,000 units; both issues had multiple printings.

This, of course, had driven a pop culture splinter into my mind, among other things, which has forced me to ask a very simple question: Why are the Ultimate and Absolute comics so popular?

Because my writing is not always linear, to answer that question, we need to understand what the Ultimate Universe and Absolute Universe are first. Clear as mud? I thought so. Get ready for another pointless lecture.


Credit: Marvel Comics & DC Comics

To build on what I have previously said about this subject, multiverse stories have existed in comics for decades. In fact, it’s one of the jewels in comics’ crown. Setting up well-known characters on different worlds gives the creative teams the freedom to design new costumes, powers, and motivations for their creations, without being part of the main continuity, aka the main line of comic books.

These worlds are comparable to the primary comic book universe represented by various comic companies, yet each one has its own unique differences. I want to emphasise this point: multiverse stories have been a part of comics for decades; they are not a new concept.

Let’s fast forward to the early 2000s, when Marvel launched a line of comics called the Ultimate series: Ultimate Spider-Man, Ultimate X-Men, The Ultimates (The Avengers), Ultimate Fantastic Four, and many others. Marvel designated this world to be Earth-1610, whereas the main Marvel world was Earth-616.

This series of titles reimagined characters like Spider-Man, Captain America, Wolverine, Mister Fantastic, and others to enter a different universe set in contemporary times. By doing this, Marvel allowed new and old generations of readers a chance to experience Peter Parker being bitten by a radioactive spider for the first time, along with Steve Rogers waking up from his frozen sleep in the 21st century, and various other changes. Miles Morales, one of the most popular characters created this century, was born in this world.

Credit: Ultimate X-Men

The Avengers from the Marvel Cinematic Universe (MCU) are based on the Ultimates, which are the version of the Avengers from that alternate world. These titles proved to be successful, and they lasted for some years before Marvel pulled the plug on the project.

A few years ago, Marvel relaunched the Ultimate line, which set the stories on the same alternative Earth, but to my understanding, the second volume of these titles did not have the same financial and cultural impact as the first round. In the end, the relaunched Ultimate line was closed down.

Let’s travel forward through time and arrive at 2023, when Marvel had started sowing the seeds of the Ultimate line once again; however, this world, Earth-6160, was a totally different Earth. As the months and years ticked by, The Ultimates, Ultimate Spider-Man, Ultimate Black Panther, Ultimate X-Men, Ultimate Wolverine, some mini-series and one-shots were released, to critical and financial acclaim.

In a nutshell, Earth-6160 was changed by the machinations of the Maker, a villainous Reed Richards from Earth-1610, the original Ultimate world. He did some crazy stuff to Earth-6160’s timeline, preventing characters from receiving superpowers or their creation, but also working behind geo-political scenes to control the world with others, who had carved up the world into regions that they control and manipulate.

Credit: Marvel Comics

One of the core plot twists is that on this world, Peter Parker did not become Spider-Man as a teenager; he only gained his powers recently, as a married man with two children, which you get to witness. There are also some great redesigns for Black Panther, Hulk, mutants, Moon Knight, as well as having Earth-6160’s Doctor Doom being Reed Richards.

In October 2025, it was announced that the Ultimate Universe would be finishing in April 2026, because if I understand it correctly, that was always going to be the plan. What the condition of the Ultimate Universe will be after the Ultimate: Endgame mini-series is anybody’s guess, but what I can’t see is Marvel completely ending the line, since the characters and titles are popular.

All of the Ultimate Universe comics have been performing very well with monthly sales.

And with that amazing conclusion, we can now shift our attention towards DC’s Absolute Universe.

Identified as Earth-Alpha, this world had been influenced by Darkseid’s energy, having made cameo appearances in some earlier cosmic mini-series. I could be wrong about this, but the Absolute Universe seems to have been created and altered by Darkseid.

The natural order of systems has changed, resulting in villains gaining control and heroes becoming underdogs. This shift has also led to familiar yet distinct versions of the main characters from Earth-One. For example, Bruce Wayne’s mother is alive, and he is not wealthy. Kal-El arrived on Earth as an estimated 11-year-old boy, having been raised by Jor-El and Lara on Krypton rather than by the Kents. Additionally, Diana was trained to be a warrior-witch in Hell by Circe, without the influence of the Amazons.

Credit: DC Comics

Like the Ultimate Universe, other titles have been released, like Absolute Martian Manhunter, Absolute Flash, and Absolute Green Lantern, all of which have had something missing or altered in their origin story. This also covers the redesigns for the villains, like costumes, genders, and motivations, in addition to turning Absolute Ra’s al Ghul into an Absolute Superman villain.

In July 2025, Absolute Wonder Woman won five Eisner Awards, claiming awards for Best New Series, Best Writer (Kelly Thompson), Best Colouring (Jordie Bellaire), Best Cover Artist (Lee Bermejo and Mike Deodato Jr.), and Best Lettering (Clayton Cowles).

According to reports, Absolute Flash #1 had over 180,000 pre-orders, which means it was the best-selling Flash comic since 1987’s Flash #1, and Absolute Martian Manhunter #1 sold over 120,000 copies, which is unheard of for a Martian Manhunter title. I have a soft spot for J’onn J’onzz, so I’m really happy for the creative team.

By February 2025, the Absolute Universe comics had sold over 2.5 million units, which includes multiple printings, for various issues across the titles.

So, the Maker has been pulling the strings of Earth-6160, and Earth-Alpha has been influenced by Darkseid. They sound like recipes for disasters to the superheroes, but also successful financial recipes for both companies. So if we have established what the Ultimate and Absolute comics are, why are they proving so popular with readers? Why are both lines outperforming their main counterparts in sales and awards?

I have a theory that consists of many parts, but I haven’t looked into this in great detail, to the point that I would be regurgitating someone’s professional opinion. This is coming from someone who has probably spent far too much love, time and money on comics. This is my opinion, so I haven’t based it on anyone’s work; it’s just me.

Credit: DC Comics

I will be honest about two things:
1.) I am currently buying and reading some Absolute titles; however, for the Ultimate titles, I am reading the trades through the library, so it’s a slow process.
2.) I have not read every single Ultimate or Absolute issue; I’m just doing what I can.

The Art

Obviously, comics without the creative team of artists, inkers and colourists would turn the medium into novels, so they are vital. Having said that, and in my personal opinion, the Ultimate and Absolute art teams have somehow raised the bar slightly.

We all know that monthly comic books are produced on a tight deadline, and if two Flash comics are released in a month, both Flash titles will not look 100% the same, because they were drawn by two different creative teams. If you read X-Men, then you expect Wolverine to look one way, but if you read Wolverine, the creative team is different, so you expect him to look how he looks in that title.

Within roughly two years, readers have become enamoured with the art team’s work on these characters. This comes in the form of fantastic costume redesigns (Ultimate Wolverine), explosions of colours (Absolute Martian Manhunter), and the physical differences of the characters, compared to the main universe versions we all know and love. We now expect to see a spell-tattoo on Diana’s right arm, Peter and T’Challa are rocking beards, and Bruce looks like a jacked-up UFC fighter. The art teams have been swinging for the fences.

Credit: Marvel Comics

The Writing

In the previous nonsensical section, I just praised the art teams on their stellar productions. I also have to talk about the other side of the coin: the writing.

You could have a comic with poor writing and poor art, great writing and great art, poor writing and great art, and great writing and poor art. Over the years, I have come across examples of these comics, but it always sends shivers down my spine when I read comics with excellent writing and excellent art.

The execution of these lines of comics has been amazing, because it’s been the concepts. The writers have had some roadblocks removed, so ideas have been flowing like an erupting shield volcano. Having both worlds altered by cosmic villains in the guises of the Maker and Darkseid, and having heroes, villains, and supporting characters changed, along with their costumes, has been, once again, in my humble opinion, masterstrokes of creativity and imagination.

J. Jonah Jameson and Ben Parker are portrayed as best friends, while only Thomas Wayne was shot and killed. Logan is depicted as the Winter Soldier, and Kal-El is shown growing up on Krypton. Additionally, Wakanda is in conflict with both the Upper and Lower Kingdoms, and Wally does not access his powers through the Speed Force. These examples illustrate the writing decisions that challenge our understanding of these characters.

Throw in geo-politics, cabals, and characters already going through growth and development, and the writing teams have understood their assignments. They are bringing their stories to the next level.

Credit: DC Comics

The Readers

The comic industry has been complaining about not enticing new readers since Adam was a cowboy. Companies try new strategies to do this, but they need to find the awkward balance of welcoming the next generation of readers while also catering to and keeping existing readers.

It looks like both Marvel and DC have found a niche market with readers, which has surprised even me. I thought I was done with reading monthly superhero titles when Invincible finished, but here I am reading the Ultimate and Absolute comics.

The two Earths (Earth-6160 and Earth-Alpha) cater to new readers because they don’t need 60 years of continuity and reading to understand the characters or previous storylines. They are not bogged down with these concepts because the Ultimate and Absolute comics allow them to experience a world inhabited by superhumans, from the ground floor on up.

New readers can join on Day 1 and follow the characters’ journeys through these two exciting worlds. They don’t complain about how the new heroes compare to the old ones or view these stories as a waste of time. Instead, new readers want to immerse themselves in these worlds. As long as the quality remains high, they will be happy to support the titles. That’s a good thing.

These comics also cater to the old and existing readers. Yes, these readers may have grown up with these fictional characters, so they know them so well, almost like long-distance family members. Now, however much these readers (like myself) like these characters, they are over 60 years old, with some of them over 80 years old.

The result is that the established readers want to see and experience new things with comics, not just the same storylines told differently. By exposing these readers to Earth-6160 and Earth-Alpha, it enables Marvel and DC to maintain those readers, since they are still giving them the adventures of their favourite characters, by doing different things with them.

Watching old heroes and villains emerge with new costumes, powers, and origins is as compelling as the first time they read about them. Who doesn’t want to read about heroes meeting their arch-enemy for the first time? Old readers want to be dazzled and surprised with plot twists and revelations, which can sometimes look forced with the main universe counterparts.

These worlds are new, and their potential and possibilities are endless, which shows how strong the reaction to them has been by the readers, with increasing and strong sales. Like I said earlier, multiverse stories have existed in comics for decades, so the Ultimate and Absolute comics are not an entirely original idea. However, their constant domination in the top 10 monthly best-selling comic books shows us that the mainstream comic industry still has drive and passion for storytelling.

Credit: Marvel Comics & DC Comics

I was not expecting the Ultimate and Absolute comics to be as amazing as they are, but that’s a good thing.

Have you read any of the Ultimate or Absolute comics? What are your thoughts? As always, please let me know.

And that brings this week’s lecture to a close. Thanks again for reading, following, and subscribing to Some Geek Told Me. Please remember to walk your dog, read a banned book, never trust a trash-diving raccoon, and I’ll see you next week.


San Diego Comic-Con 2025: What did we discover?

So this is San Diego
And what have you done?
Another Comic-Con over
And a new one just begun
And so this is San Diego
I hope you had fun
The geek and the nerdy ones
The boomers and your mum.

Can you believe that San Diego Comic-Con has already checked into the hotel, trashed the bed, glued the furniture to the ceiling, drank all of the mini-bottles, and left again?! It’s amazing that the largest geek-laden event on the planet has been and gone for another year, but this means we get to discuss it!

Before we push on further, with what will be another pulsating lecture by yours truly, let’s establish what in the Nine Circles of Dante’s Hell I’m talking about. I’ve mentioned this before, so why mess with success!

San Diego Comic-Con is an opportunity for some of the world’s leading entertainment companies to showcase their upcoming products, including toys, anime, computer games, manga, books, comics, movies, and TV shows, to the ticket-paying fans and the rest of the world.

One day I’ll get to go there. I’ll probably have to sell a kidney and take out a second mortgage, but I’ll get there one day.

I can only imagine that you can get anything you need at San Diego Comic-Con: t-shirts, back issues, DVDs, action figures, books, and information. A lot of information. After reviewing the numerous announcements that I could find, I have selected a few that caught my interest. Even George Lucas made an appearance!

Sadly, just like a mogwai, there are some rules with something that I have written.

1.) I have not read or seen every article or trailer released from San Diego Comic-Con. I can only discuss the things I know of, but also things I’m interested in.
2.) Just because a product is on my list doesn’t mean I’ll get to see or purchase it. Quite simply, if something has landed on this list, it has my attention, regardless of whether I watch or purchase it.
3.) I have included some information and trailers that were released just before San Diego Comic-Con. This is because I’m the lead writer on this venture, so what I say goes.
And with that, let us be entertained by franchises and companies fighting each other for our hard-earned money!


Credit: San Diego Comic-Con

Literature: (Books and Comics)

This year, this section is quite sparse for me. All of the Star Wars: The High Republic books have been released, but I have not read all of them yet. As for the comics, there were a lot of interesting announcements, namely Ultimate Endgame, but also that Absolute Wonder Woman won the Eisner award for the Best New Series, by Kelly Thompson and Hayden Sherman.

The four main announcements that I am definitely going to find are:

Deadpool/Batman #1 (From Marvel)

Credit: Marvel/DC

Batman/Deadpool #1 (From DC)

Credit: DC/Marvel

Absolute Batman 2025 Annual #1

Credit: DC

Absolute Evil #1

Credit: DC

(Yes, I’m still a sucker for the Absolute Universe. The titles are nailing the characters, they are superb.)

Movies:

Spinal Tap II: The End Continues

This is Spinal Tap is one of my favourite films, as it’s chock-full of comedy gold and gems. It came out in 1984, so I thought the time for a sequel to the film was dead and gone. Imagine my surprise when I saw the trailer for Spinal Tap II: The End Continues!

I never knew about the existence of this film, so I will definitely be watching that. It’s made me search for the original to watch it again. The premise of the film is that the band had broken up, but they are reuniting for a one-night-only show. You can dial that to 11.

Predator: Badlands

I’ve seen Prey, and I thought it was a positive chapter in the Predator franchise. As for Predator: Killer of Killers, I have not seen it, so I can’t comment about it. In saying that, Predator: Badlands looks intriguing for two major reasons.

The first reason is that the writer and director of Prey and Predator: Killer of Killers, Dan Trachtenberg, is back behind the camera for the next Predator instalment. Like I said before, even though I haven’t seen Predator: Killer of Killers, Prey was enough for me to respect Trachtenberg’s vision for the films.

The second reason is that it appears Predator: Badlands is blending Predator with Aliens concepts, namely a synthetic created by the Weyland-Yutani Corporation. Is Predator: Badlands offering us a soft reboot of Aliens vs. Predator, or is it going somewhere else? I don’t know, but I want to find out.

The Long Walk

I’ve read a lot of Stephen King books, but I have not read all of them, and The Long Walk is one of them, I’m ashamed to admit. I understand that The Long Walk is based on the book, though how faithful it is to the source material, I can’t answer that question.

The concept seems simple. Wikipedia states that, “In a dystopian United States ruled by a totalitarian regime, a group of young men enter an annual walking contest in which they must maintain a speed of at least three miles per hour or risk execution. The contest ends when only one walker remains alive.”

I’ve been a King fan since before Pennywise and Maturin emerged from the Void, or Roland Deschain’s first turning of the wheel. At some point, I will be watching The Long Walk.

Television shows:

Peacemaker: Season 2

I’ve said this before, but Peacemaker had no reason or right to be as good as it was. It was brutal, hilarious, and creative, all at the same time. Essentially, what I’m saying is that I thoroughly enjoyed it. So, my expectations for the second season have increased.

John Cena had a cameo as Peacemaker in Superman, and from what I understand, the show is set after the events of the film. It will also explore the ramifications of Christopher Smith (Cena) killing Colonel Rick Flag Jr in The Suicide Squad. If the new season is as funny as the first, it will be great!

Alien: Earth

Alien: Romulus was a hit last year, but this is the first time the Alien franchise has dipped its toes into the world of television. On paper, Alien: Earth sounds and looks interesting; a spaceship crashes on Earth, carrying some nasty human-killing creatures, including the Xenomorphs.

It looks creepy as hell, and the set designs are impressive. I could be wrong about this, but this is the first time in canon that Xenomorphs have reached Earth, and it’s going to be horrific, but only in a good way. If only I’m brave enough to watch it.

IT: Welcome to Derry

I’ve been fortunate enough to have read the novel, seen the mini-series, and both movies, so IT: Welcome to Derry will not be an unknown concept to me. From what I understand, Bill Skarsgård is back as everybody’s favourite human-eating clown-entity, Pennywise, as well as having Andy Muschietti attached to the project.

Apparently, the show is set in 1962, which makes it a prequel to the two movies. Since it’s based on work from Stephen King, we can only imagine we may have cameos from other characters. I’ll watch with one eye open.

The Legend of Vox Machina: Season 4 

My wife got me into Critical Role’s The Legend of Vox Machina, as it was something we both enjoyed watching together. I know next to nothing about the upcoming season, so I’m happy for it to be a surprise. Though it wouldn’t be nice for Grog to have a love interest! Imagine the carnage!

The Mighty Nein

And speaking of Critical Role, the Mighty Nein (or The Sensual Seven?) will be released later this year. I believe the show is set 20 years after The Legend of Vox Machina, as it’s on the same world, just a different continent.

If The Legend of Vox Machina is any gauge, then my wife and I will have to watch The Mighty Nein together.

Avatar: Seven Havens

To the best of my knowledge, there was no trailer for Avatar: Seven Havens, but Nickelodeon released an image from the show. The story is set after The Legend of Korra, with the new Avatar, who is an earthbender.

The world of Avatar: The Last Airbender still has some surprises and adventures for us to explore, and I can’t wait for UMC1 and UMC2 to experience them as well.

Courtesy of Nickelodeon

Like I said previously, I didn’t catch all of the news, so maybe I missed some important news. What announcements from San Diego Comic-Con were you interested in? As always, please let me know.

Alright, that’s another blog, for another week. Remember to walk your dog, read a banned book, speak out against the Palestinian genocide, and I’ll see you next week for the overdue return of the Solar System’s worst tour!